Robert Winder

Soft Power

Available to view from 12pm, Thursday 17th September 2020

The concept of ‘soft power’ is the influence of friendly persuasion, and it invites nations to compete to expand their ‘sphere of influence’ as brands in a global marketplace. The author and former literary editor of The Independentreveals the ways in which modern states are asserting themselves through business, language, the arts, ideas, sport, education, even food, and how a new emphasis on shared mutual interest might be the only force supple enough to tackle the challenges the post-Covid future looks likely to pose.

Talking to John Jefferies

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